Recarding the móveis primavera

Turning 50 is a milestone for a company.

We are proud of our history and the people who were part of this trajectory. It all started with a young enthusiast, José Romeu Machry, who with dedication overcame challenges and went in search of a goal: to open a furniture industry.

If today we are a company of excellence in the furniture industry, it is because 50 years ago that history began to be written together with our employees that we consider our relentless team.
We believe in the power of every detail to turn products into reality and we can only be optimistic about what the future awaits.


Produce differentiated furniture for the home with quality and innovative design, meeting the needs and expectations of the customer, generating pride in having the Primavera Furniture products, ensuring the sustainability of the business, values ​​and social responsibility.


To be among the main manufacturers in the furniture sector, providing excellence in service and assuming the commitment to offer comfort and well-being to its employees, suppliers, partners and customers.


  • ETHICS to maintain transparency and credibility;
  • TRADITION to make history;
  • SOCIAL AND ENVIRONMENTAL RESPONSIBILITY for the prosperity of tomorrow;
  • CONCERN in all DETAILS to make a difference;
  • Positive RESULTS to perpetuate;
  • VALUATION AND RESPECT for people to have;
  • PASSION in being Móveis Primavera.