The Móveis
Primavera
For over 55 years, we at Moveis Primavera believe that home is where life happens.
Having it in mind, we create furnitures thought beyond the aesthetic care: they are functional, resistent and confortable – projected to deliver pleasurable homes and moments, as well as guarantee long term partnership with our retailers.
With extensive expertise in the furniture industry and a sharp focus on global trends, we provide complete environment solutions designed to meet the needs of diverse markets. Our distinctive design approach aims not only to adapt to cultural nuances but to exceed the expectations of partners who trust our brand.
Get to know
our business
Mission
Produce distinctive furniture for the home with quality and innovative design, meeting the needs and expectations of the customer, generating pride in owning Móveis Primavera products, ensuring the sustainability of the business, values and social responsibility.
Vision
To be among the leading manufacturers in the furniture sector, providing excellent service and committing to offering comfort and well-being to its employees, suppliers, partners and customers.
Values
• Ethics;
• Tradition;
• Social and environmental responsibility;
• Concern for details;
• Results;
• Appreciation and respect;
• Passion for being Móveis Primavera.
Our story
1970
Our story began when young José Romeu Machry received a proposal to produce furniture exclusively for a store. In this, he saw the opportunity to create his own brand, and thus planted the first seeds of what would become Móveis Primavera.
1980
A decade later, the brand already had a visual identity and a larger building, with more than 3,500m². In the 1980s, Móveis Primavera began to consolidate its relevance in the market by following the main trend of the time, which was cherry-wood shelves, the favorites of homes at that time.
1990
Real success began to come in the 1990s, when once again aligned with the market and its consumers, Móveis Primavera produced furniture in the mahogany/egg pattern, starting to operate strongly in bedrooms.
2000
In the 2000s, due to the success of previous decades, we moved our headquarters to an even larger building, remodeled and modernized the manufacturing plant, invested in painting lines and changed our entire visual identity.
2010
It was in this decade that we expanded our presence in the market by incorporating modular kitchens into our portfolio, focusing on offering solutions for new housing models.
2020
The year marked the 50th anniversary of Móveis Primavera, a milestone for any Brazilian company. In addition, we also had the launch of the brands Zyppa, Prati and HiddenSleep, offering products with specific purposes to meet the needs of different markets, allowing us to expand our channels and points of sale.
2025
Celebrating 55 years of history, we continue to expand, investing in digital communication and artificial intelligence. With a focus on innovation, quality, and excellence in customer service, we build the future with ethics, respect, and strong partnerships.
